The information about such requests (mail-ID and the date/time) is being collected and stored on the sender’s server. Once the recipient opens the email, their mail client or web service sends a request to the sender’s server in order to load the hidden 1-pixel image. If a person activates email tracking for a specific email, the corresponding application includes a hidden 1-pixel image with a unique mail-ID into the outgoing message. The email tracking technology relies on a 1-pixel image in the email. First things first – how does Email Tracking work? In this article, we’ll take a closer look at this helpful tool and examine the 3 actual use cases of inbox read receipts. This is the point where all the existing analytical, data collection, and sales acceleration software comes into play, among which email tracking applications deserve special attention. Learning as much as possible about your recipient is one of the best ways to do it.
We exchange a lot of information with email, but how exactly can you optimize this process and maximize the benefits in each message? Smart communication lies at the core of every successful business.
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